Remove Aggregator Remove Naming Remove Pay to Play Remove PR
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Small Business Marketing Insights for 2020

Duct Tape Marketing

And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. So, pay to play is definitely here. You’re bidding on search terms: what someone puts into a search term to make your name pop up.