Both Sides of the Table
MARCH 5, 2010
Jason Calacanis started this initiative in response to the pay-to-play network of angel events that he despised. It also attracted some big names from the Bay Area. The idea of aggregation is powerful in a world where your social communications are fragmented and increasingly hard to manage. Team Pip.io
Duct Tape Marketing
DECEMBER 23, 2019
And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. So, pay to play is definitely here. You’re bidding on search terms: what someone puts into a search term to make your name pop up.
Duct Tape Marketing
FEBRUARY 19, 2019
John Jantsch: Well, and let’s not forget to throw in the aggregators that are out there doing the 10 best blah, blah, blah in their city. I mean, they’re essentially national lead aggregators and they’re messing up the local results. John Jantsch: At what point does this all become pay to play?
Expert insights. Personalized for you.
254 
Let's personalize your content