Remove Agile Remove Audience Remove Cofounder Remove Dilution
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Marching through quicksand

Startup Lessons Learned

And as everyone’s attention starts to focus on those same indicators, their value is being diluted. We’ve learned that data can be used as a reality-check against vision without diluting the mission or reverting to “sum of all features&# focus groups. Which leads to the next problem: We need new status indicators.

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Why Continuous Deployment?

Startup Lessons Learned

The agile software movement has made numerous contributions: continuous integration, which helps accelerate feedback about defects; story cards and kanban that reduce batch size; a daily stand-up that increases tempo. At a recent talk, an audience member asked me about the impact of continuous deployment on morale. Expo SF (May.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Does your brand resonate with your intended audience? For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Failure to deliver on a brand promise is a sign of an unhealthy brand.

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