Remove Agile Remove Chad Remove Product Development Remove Revenue
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Result: -45% revenue per visit.

Retention 106
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Lessons Learned: Continuous deployment and continuous learning

Startup Lessons Learned

Heck, thats what it says right there in the agile manifesto. In a lot of cases, thats just a fancy name for revenue or profit, but not always. Luckily, Chad Austin has recently weighed in with an excellent piece called 10 Pitfalls of Dirty Code. It would be hard to argue against this product development strategy, in general.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

million; Total revenue: $97.5 Impact of Implementation without testing: Baseline run rate: $100 million per year; Test lift: 10%; Test duration: 12 months; Negative impact: $10 million; Total revenue: $90 million. It’s a wave—the agile Tsunami. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”.