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On deployment

Startup Lessons Learned

And the same is true in reverse - a lone brilliant coder can build a great widget, but it takes a system of people working well together to produce consistently great results. Mechanical mistakes are the result of human mistakes. After an hour with a team talking dirty about deployment, youll know. Expo SF (May.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM. Expo SF (May.

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Lessons Learned: Throwing away working code

Startup Lessons Learned

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Pretty soon we ran out of friends.