The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions
crowdSPRING Blog
JULY 17, 2018
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Curved lines are visibly flexible and can communicate agility and reactivity. The stronger the curve, the higher the energy the line will communicate.
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