Agile Customer Development Intellectual Property Software Development 
Steve Blank
SEPTEMBER 16, 2014
For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. For medical devices it might be mechanical engineering, clinical trials, regulatory approval, freedom to operate (intellectual property) and figuring out a reimbursement strategy.
Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.
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