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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market.

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Lessons Learned: What is customer development?

Startup Lessons Learned

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany.

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HOW TO: Hire the Perfect CTO

mashable.com

With development teams often based around the world, being the center of communication and progress can either lead to a tremendously successful strategy or a bottleneck that can slow down an entire company. Hire someone well-versed in communication between developers, customers and team members. Jesse Davis , Entrustet.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

When I was working my first programming jobs, I was introduced to the following maxim: "time, quality, money - pick two." As I evolved my thinking, I started to frame the problem this way: How can we devise a product development process that allows the business leaders to take responsibility for the outcome by making conscious trade-offs?

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. That engine of creativity has led to a catalog of something like 2 million virtual goods authored by a hundred thousand developers.

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Lean Startup at Scale

Startup Lessons Learned

One good example is the way in which we''ve adjusted the length of different phases of our agile sprints. We don''t follow a set agile methodology, but rather follow a more home-grown, minimal version of various approaches. We''ve had to design and implement training programs to help on-board people to our culture and technology.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

If done right, a programming interview serves two purposes simultaneously. On the one hand, it gives you insight into what kind of employee the candidate might be. The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own.