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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted within marketing. This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. But Agile is about more than just speed. Image source ).

Agile 87
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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Agile marketing may not be a phrase you hear often, but it’s becoming increasingly popular and important. Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. sourced from the Scrum Guide.

SCRUM 112
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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. So far, I have found "lean startup" works better with the entrepreneurs Ive talked to than "agile startup" or even "extreme startup.") The lean startup is an application of Lean Thinking.

Lean 168
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Lessons Learned: The product manager's lament

Startup Lessons Learned

Eventually, I hope to get them on a full agile diet, with TDD, scrums, sprints, pair programming, and more. Indeed the first thing I thought when I read the first paragraphs that the product manager was operating in a white tower and that the developers felt disenfranchised. October 6, 2008 12:17 AM r& said.

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Embrace technical debt

Startup Lessons Learned

I hope to show why lean and agile techniques actually reduce the negative impacts of technical debt and increase our ability to take advantage of its positive effects. Yet other agile principles suggest the opposite, as in YAGNI and DoTheSimplestThingThatCouldPossiblyWork. Reconciling these principles requires a little humility.

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Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

At IMVU , we called this person a Producer (revealing our games background); in Scrum , they are called the Product Owner. In the event there is an irreconcilable difference between Chief Engineer and function head, the issue can be elevated to a very high level, but apparently this doesn’t happen. Expo SF (May.

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Lessons Learned: Built to learn

Startup Lessons Learned

Thank you all so much for making the event an overwhelming success (way beyond my wildest expectations) and a special thanks to all of you who have reached out to share your feedback, comments, and questions since then. Creating a company-wide feedback loop that incorporates both customer development and agile development is a challenge.