Remove Algorithm Remove Clickthrough Remove Conversion Remove SEO
article thumbnail

What to Know About Banner Advertising

The Startup Magazine

These campaigns also improve the effectiveness of content marketing and SEO. . Google uses the Quality Score algorithm to determine the ads to show, what position they’ll display in, and how much an advertiser will be charged for each click. . There are penalties if you have ads with low clickthrough rates. .

article thumbnail

How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Gary Dek is a professional blogger, SEO expert, and freelance writer.

SEO 28