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Using Generative AI to Drive Corporate Impact

TechEmpower

At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns. It plays a crucial role in product development too, where generative AI speeds up design processes, streamlines testing, and tailors user experiences effectively.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. This is not what I have in mind.

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Lessons Learned: Why PHP won

Startup Lessons Learned

At IMVU, when wed hire a new engineer, we could get them to ship code to production on their first day, even if they had never programmed in PHP before. These days, successful programming is as much about processing data as creating algorithms. Which makes them exactly the kind of programmers companies should want to hire.

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert , to learn about how they experiment across their product and communication and how they deal with optimization as a company. They have a ratings system and build distribution algorithms to best distribute lawn care providers to customers.