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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

News & Features. Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. More technical. What I’m really looking for is some holistic, out of the box thinking that is driven by a business orientation and technical experience. Search Week Newsletter.

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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? But that’s how you build a hobby, not a company.

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