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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Google Analytics and CRM) used to track them. This example from 3Q Digital shows which KPIs are tracked and how: This section will typically be tied to a wider marketing measurement plan and used to inform strategy and implementation decisions. Any marketing automation , social media, analytics, and performance tools you use.

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Reincubate: Blog: Chief Technology Officer job description (for web, start-up or corporate)

www.reincubate.com

Share this: chief technical officer chief technology officer cto interim cto job description start-up startup cto web cto Weve been swapping some thoughts with Daniel Kehoe , a consulting CTO acquaintance of ours from across the pond. Some companies look for a more strategic or a more hands-on CTO.

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. So let’s be very specific: let’s assume your dream job is product manager at Google, working on the Analytics product. Call it facts for hire.

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Finding Technical Cofounders Is Hard

rob.by

An analytical mindset that might be somewhat jaded from past ventures is going to take a hard look at your idea, and their reaction is likely to be sobering. As engineers we naturally have an analytical mindset, and like to break things down into black and white, absolutes and positives so we can make quick judgements.

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The Ultimate Guide to Starting a Software Company

Up and Running

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

She is regularly invited to participate as a judge for business plan competitions, as well as speak on topics including entrepreneurship, angel investing, social media, and authentic self promotion. Needless to say, the webinar was absolutely packed with great tips on what it takes to pitch your business so that investors take notice.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. If you are a startup looking to hire really excellent people, take notice of.NET on a resume, and ask why it’s there. Expensify Blog. Expense Reports That Don't Suck. Sjoerd Franken.

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