article thumbnail

Jedi Mind Tricks: 17 Lesser Known Ways to Persuade People

ConversionXL

The data pitch contained statistics about food shortages in Malawi, lack of rain in Zambia, and the dislocation of millions in Angola. Next time add a photo of a woman to your offer and see your conversions go up. I bet you could use that online in sales videos. The effect of a photo of a woman on a loan offer was equivalent 4.5%

Zambia 134