Best Of Both Worlds: Mixing HTML5 And Native Code
mobile.smashingmagazine.com
OCTOBER 17, 2013
In this approach, the Web content (HTML, CSS and JavaScript) is bundled on the server and downloaded to the mobile app client whenever the content is updated. This updated code can now change the user interface, application flow and so on, without the developer needing to update the app via the iOS App Store or Google Play.
94 
Let's personalize your content