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24 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My wife, Sarah, surprised me with a trip to Kohler, Wisconsin, for my 40th birthday. On the way north from the Chicago suburbs to Wisconsin, I thought it would be a great idea to have my own PR firm. This slight misspelling of the word “code” seemed like the perfect combination of abstraction and substance.

Naming 109
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In Silicon Valley, Founders Fight for Control

online.wsj.com

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