The Intersection of SEO and CRO (and How to Maximize Long Term Growth)
ConversionXL
FEBRUARY 19, 2016
” If you’re worried, you can use a canonical tag. Yes, but there are certain keywords that have to remain in the H1 tag, so there’s the realistic prospect of losing traffic if they change it out for a clearer, benefit driven headline. The deletion is more from my OCD for a clean system rather than a strategic purpose.
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