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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. All in all, our launch PR campaign got us on 50 blogs and news websites, not to mention the related social media buzz. When you’re marketing a startup, you don’t have a fat marketing budget. How do you approach this daunting task? These, too, were highly effective.

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