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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

” If you were to count off the major trends on the web today, fragmentation (both publisher and resulting audience traffic) would be near the top of the list. And this strategy of building a series of publications around vertical topics plays right into this movement.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

” If you were to count off the major trends on the web today, fragmentation (both publisher and resulting audience traffic) would be near the top of the list. And this strategy of building a series of publications around vertical topics plays right into this movement.

Arkansas 100