Why AOL's "About.com 2.0" strategy will work. for a while
Genuine VC
DECEMBER 23, 2009
And this strategy of building a series of publications around vertical topics plays right into this movement. Yet there are two positive key differences to today’s AOLs approach vs. About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas.
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