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Ride a New Set of Unwritten PR Rules to Coverage in the Largest Blogs and Publications on the Planet

Duct Tape Marketing

Unwritten Rule #1 – Large blog networks needs lots of news every day in order to generate the page views that pay their bills. Unwritten Rule #2 – Most traditional media outlets no longer have the staff to find the hottest news and rely on large blog networks and social media to identify trends and news.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Advertising/Sales.