Why AOL's "About.com 2.0" strategy will work. for a while
Genuine VC
DECEMBER 23, 2009
About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas. A metric-driven approach to content generation matches the algorithmic judgment of search engines. However, this niche-ification strategy will only work for so long.
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