Ride a New Set of Unwritten PR Rules to Coverage in the Largest Blogs and Publications on the Planet
Duct Tape Marketing
JULY 25, 2012
You can go down to Arkansas and try to get the buyer to listen to your compelling story or you can get dozens of would be consumers to go ask dozens of Wal-Mart manages why they don’t carry your awesome product. This is referred to pulling sales rather than pushing them and it works in the new world of PR just as well.
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