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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Don’t delete negative reviews - they actually help sales if there are only a few of them. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. says Dan McGinn, president of a research and strategy consultancy in Arlington. People gather information from mixed sources.

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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

They actually help sales if there are only a few of them and they’re politely worded. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation.” Our internal study on the impact review stars showed that they can increase click-through-rates by as much as 35%. Not necessarily.

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