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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales. So each of these factors made me decide that I wanted my next business to rely heavily on word of mouth, and to avoid PPC bidding wars and razor thin margins.

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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup. Blog ppc'

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