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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Eric, Excellent article about an essential technique for startups.

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Lessons Learned: Don't launch

Startup Lessons Learned

Since we hadnt shown him much in the way of progress recently, we actually brought in the article to show off. In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues. Start with a five-dollar-a-day SEM campaign. Great article.