Audience Bankruptcy Public Relations Sales 
Steve Blank
MARCH 15, 2017
His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. I had taken the job of VP of Marketing in a company emerging from bankruptcy. Drive that demand into our sales channels. Educate our sales channel(s). All good news.
YoungUpstarts
JANUARY 22, 2013
Some people like traditional advertising while others turn to Facebook and Twitter, attempting to reach their audience through social media campaigns. When American Airlines filed for bankruptcy, how did the networks find an airline consultant to explain the situation? How did that author secure that interview on the morning news?
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