Audience, Channel and Cram Down

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Cram Down

Does raising money mean you should start scaling?

The Next Web

SEPTEMBER 29, 2013

You’re tinkering with your marketing and sales channels. What sources of traffic are converting, and which channels are profitable, which aren’t? How it applies to your marketing channels. You now need to see if that particular channel is profitable. What about your demographic and audience? What do they expect?

Metrics

Metrics Cofounder Cram Down Liquidity Event

Lean Startups aren't Cheap Startups

Steve Blank

NOVEMBER 2, 2009

In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel.

Lean

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StartUpRoar

Does raising money mean you should start scaling?

Lean Startups aren't Cheap Startups

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