What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Does your brand resonate with your intended audience? For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. 2) Articulate your brand positioning.
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