Duct Tape Marketing

APRIL 17, 2024

How to Balance AI Magic with Human Expertise written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. And that's really the differentiator.

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Artificial Inteligence ChatGPT Differentiation Technical Review 74

The Startup Magazine

APRIL 14, 2022

Startups that are named after their founders sometimes do not succeed. If the name is already taken, add an adjective or verb to differentiate it from other similar names. As a startup founder, you should be concerned about whether your product or service will be a success or not. Choose a unique brand name. Do market research.

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YoungUpstarts

DECEMBER 8, 2015

Having a depth of knowledge in a selected field and the ability to shout about it allows entrepreneurs to differentiate themselves and their products. Through communicating useful information in front of a relevant audience, a thought leader drives innovation. Edward Antonio, Vberri & Co. – Alok Sinha, Globus Eight.

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ConversionXL

FEBRUARY 3, 2022

Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. The best way to establish the journey your audience takes from awareness to purchase and advocacy is to approach things from the customer’s point of view.

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Framework Marketing Acquisition Retention 102

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. I am the CEO and co-founder of a dating app called So Syncd that is based on matching compatible personality types.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Duct Tape Marketing

AUGUST 23, 2023

He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. He is the co-founder of Boast.ai This is John Jansen.

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Community Kuwait Cofounder Bootstrapping 53

ConversionXL

JULY 21, 2022

Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences. So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. Where do your customers go to find information (e.g.,

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YoungUpstarts

DECEMBER 16, 2020

by Tuhin Bhatt, co-founder of Intelivita. Neal Taparia, serial entrepreneur and founder of various gaming sites explains how being user-centric can be a competitive advantage: “ If your competitors are not putting the user first, you can differentiate yourself by prioritizing user needs through pricing or product experience.

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Startup Cofounder Differentiation India 246

Hearpreneur

JANUARY 15, 2021

5-My co-founders’ wife came up with it. As much as I would like to take credit for the name it was my co-founders’ wife that thought of it. The thoughts were LI Shades Co, Island Shades, things like that. Selected a name that resonates with my target audience, market and industry. performance.

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Naming Entrepreneur Mexico Cofounder 125

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

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Churn Rate Viral Acquisition Cofounder 168

ConversionXL

MAY 29, 2019

A keyword-targeted strategy builds initial awareness and subscriptions that, in turn, create an audience for videos with little or no keyword volume. So,” Hudgens continued, “view count should not be the goal—finding your audience where they live should be the goal.”. The choice may hinge on the diversity of your audience.

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Channel Video Audience Software Review 106

Duct Tape Marketing

FEBRUARY 27, 2024

Corey is also the author of ‘Anyone, Not Everyone,’ a comprehensive guide for agency founders looking to move beyond founder-led sales. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. Not everyone.

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Vertical Marketing Cofounder Campaign 67

mashable.com

JUNE 11, 2013

Or maybe the co-founders have a poisonous relationship that will hinder the companys growth. Check out the tips below from founders, CEOs and investors alike. Then remove half." — Jonathan Wegener , Founder, Timehop and ExitStrategy. ." — Jonathan Wegener , Founder, Timehop and ExitStrategy.

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Cofounder Technical Review Startup Software Review 111

Women Entrepreneurs Can

MAY 6, 2019

Identify your Target Audience. Once you know more about your target audience and gain a better understanding of their needs, you’ll be better equipped to construct a VP that is more closely aligned with consumer preferences, values and beliefs. Five Steps to Your Future. Determine Your Startup’s Unique Differences.

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Technical Review Software Review Due Diligence Startup 40

Duct Tape Marketing

OCTOBER 26, 2022

Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. He's the chief executive o Larker and co-founder of O LA Live Chat.

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SMS Technical Review Channel Cofounder 92

Duct Tape Marketing

JULY 14, 2022

Melissa is the CEO and Co-founder of Webinar. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.

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Technical Review Demand Cofounder Video 83

Up and Running

MAY 23, 2016

“If you can fix a problem for someone and do it better, quicker, and/or cheaper than your competitor, you’re off to a good start.” – Gabriel Kuperman, founder and CEO of CuePin. We created UpKeep to fill this void—a cloud-based solution that was affordable for any size business.” – Ryan Chan, founder of UpKeep.

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Software Review Software Delaware Forecast 74

Both Sides of the Table

MAY 7, 2011

Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice. Joel met his co-founder for Fog Creek software and learned a valuable management lesson. Start blogging to your customers and your intended audience. But I loved reading them and so did my team.

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Software Review Software St. Louis API 285

Hearpreneur

DECEMBER 14, 2022

As a co-founder of the company, my main goal for 2023 is to build a successful and sustainable business that will bring value to our customers, team members, and investors. In 2023 I’ll be focusing on improving retention with our existing audience to maximize value on both ends of the relationship. Photo Credit: Danny Trichter.

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VC Cafe

FEBRUARY 16, 2023

Speaking to an audience of university students, there was no doubt in my mind that this is a topic where the students have a keen interest :-) Infrastructure, cloud, models and application layers ChatGPT is a very powerful tool, but is only one of 600+ generative AI tools out there. Take copywriting for example. Jasper, Copy.ai

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Generative AI ChatGPT API Venture Capital 103

ConversionXL

JANUARY 16, 2019

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) From there, more years passed until: HubSpot’s founders translated an idea into a book.

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Naming Conversion Flash Cofounder 119

Duct Tape Marketing

FEBRUARY 23, 2022

Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He's a co-founder and president of podcast movement, the world's largest conference and trade show for the podcast industry. I mean, it was such a great differentiator right early on.

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CPA Technical Review Hosting Audio 92

ConversionXL

JUNE 10, 2020

Once you’ve identified benefits that appeal to customers, you can “use the equation to decide which features to develop, at what cost, and how soon they must create the next differentiator.” . Without targeting a specific audience, you risk blending in with your competition. You try to appeal to everyone. Is it simple and easy to use?

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Product Intellectual Property Social Media Audience 80

YoungUpstarts

MAY 26, 2017

by Edmund Buckley , co-founder & CEO of CampusSafe. Keep it short and to the point to engage your audience. Convince the audience that you have an effective go-to-market strategy that won’t break the bank. Address your competitors, and explain what differentiates you from them that helps you dominate in your market.

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Cofounder Silicon Valley Forecast Business Plan 185

Startup Lessons Learned

NOVEMBER 27, 2013

Kent, a veteran programmer, a founder of the Agile method and the creator of Extreme Programming, came armed with anecdotes and lessons from his own experience, as well as a few questions for Eric. Eric’s chat with Kent Beck was among our most entertaining webcasts ( video ; iTunes ; SoundCloud ). It''s humanly impossible.

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Lean San Francisco Cofounder Programming 165

Duct Tape Marketing

OCTOBER 6, 2022

Brett is cofounder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY. John Jantsch (06:41): All right, so, so I'm gonna make you be like a baseball announcer, you know, who has to describe what's going on the field to an audience who can't see it? This is John Jantsch.

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Austin Startup

FEBRUARY 18, 2019

Volo co-founders Nicola Donadini, Melissa Mitchell and Lotis Bautista The Forrest Four-Cast: February 18, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. What is your competitive advantage?

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Startup Technical Review Cofounder Austin 48

Duct Tape Marketing

DECEMBER 28, 2022

Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He's a co-founder and president of Podcast Movement, the world's largest conference and trade show for the podcast industry. Marketing Podcast with Dan Franks. This is John Jantsch.

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A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

My co-hosts were Bob Walsh and Patrick Foley , hosts of the well-known Startup Success Podcast. How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). How cofounders can collaborate without going crazy. It’s Episode 3 my little “ Loveline for startups. Ryan: C-H-E-X-T.

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Cofounder Technical Review Software Review Differentiation 208

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Both of his co-founders worked with him previously and both worked on ad management platforms.

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Mobile Management Southern California Application Development 282

YoungUpstarts

MAY 9, 2016

by Yali Saar, CEO and co-founder of Tailor Brands. This doesn’t mean we can’t differentiate ourselves, but rather it means we have to narrow down our focus. Your brand, and logo in particular, was not designed to differentiate you from the world; It was designed to differentiate you from the competition.

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Differentiation Due Diligence Cofounder Artificial Inteligence 100

Duct Tape Marketing

OCTOBER 21, 2021

Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. In this episode, I talk with CEO and co-founder of ASLAN Training, Tom Stanfill, about his new book – unReceptive: A Better Way to Lead, Sell & Influence. This is John Jantsch.

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Duct Tape Marketing

DECEMBER 1, 2022

She's also a principal co-founder at Marketing Props, and the author of Everybody Writes Your New And Improved Go-to Guide to Creating Ridiculously Content. And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience. Oh, that's the second addition. And welcome to the show.

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Charlotte Audience Technical Review Chicago 88

Startup Lessons Learned

SEPTEMBER 15, 2008

That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Otherwise it's a great idea. Seth Godin: How often should you publish?

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Lean San Francisco Startup Continuous Deployment 168

YoungUpstarts

NOVEMBER 12, 2012

by Fred Perrotta , freelance marketer and co-founder of Tortuga Backpacks. Instead, you must differentiate. Differentiation. Your audience will be homogenous enough that you can find where they spend their time (online or off) and reach them easily and cheaply. Aggressively. By which are you worse?

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Duct Tape Marketing

MARCH 26, 2012

1) We know you – So many companies try to serve mass audiences. One very powerful way to create a point of differentiation is to carve out a narrow segment of a market and explain through every communication that you are the experts in serving that market. Now, understand this is not the same thing as offering a lower price.

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Cofounder Differentiation Software Review Database 71

Hearpreneur

JUNE 30, 2023

4- Made it distinctive Photo Credit: Henrik Muller-Hansen From day one, Henrik Muller-Hansen, CEO and Founder, had a global vision and wanted to choose a name that would excite and be easily understood around the world. This is what has enabled me to differentiate myself in a homogenous world. We have been in business for 23 years!

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