Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
We needed to think of value proposition as the center of everything we do,” – Peter Doucette, Executive Director of Circulation, Sales & Marketing for The Boston Globe. But after testing, The Boston Globe saw conversions decrease by 35%. Breaking the rules and promoting value gave them a 220% higher conversion rate.
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