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What eCommerce Startups Need to Know About Online Sales Tax

Up and Running

It can be helpful to have a conversation with a tax or accounting professional to help you make sure that you understand your full tax obligations, but here are the different business taxes you might need to know about: Estimated taxes. Estimated taxes are separate from sales tax and employment taxes. What is sales tax?

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Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

We needed to think of value proposition as the center of everything we do,” – Peter Doucette, Executive Director of Circulation, Sales & Marketing for The Boston Globe. But after testing, The Boston Globe saw conversions decrease by 35%. Breaking the rules and promoting value gave them a 220% higher conversion rate.