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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! The one that I’m most excited about (because we suck so much at it) is the ability to personalize content delivered via our ads. Right message for the right person. Thirty points. Insane, right?