Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. Might as well dream up one that amuses the target audience. Outsiders, on the other hand, aren’t even aware that there is a secret. And the power of a secret requires that consumers know it exists.
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