Audience Flash Guerilla Viral 
YoungUpstarts
APRIL 24, 2014
A decade or two ago, media was relatively consolidated; advertisers knew they could reach a significant segment of their targeted audience via newspapers and television commercials, which almost seems quaint today. Today, however, innovation in guerilla techniques is essential. Aerial messages. My company, AirSign Inc.
YoungUpstarts
OCTOBER 16, 2017
Quite the opposite, guerrilla marketing tactics offer the factor of surprise, which is exactly what it takes to generate buzz, draw the attention of a target audience, and improve visibility. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product. Flash mobs.
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