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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

DECEMBER 13, 2018

Does your brand resonate with your intended audience? No matter how well your brand identity supports your business strategies, or how consistent it is, if it fails to connect with your audience, then your brand identity is not doing its job. Failure to deliver on a brand promise is a sign of an unhealthy brand.

Marketing 162
Marketing Charlotte Naming Design 162
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Read This Excerpt From Steve Case (AOL)’s New Book

Startup Lessons Learned

APRIL 25, 2016

Guest post by Melissa Moore, co-founder of Lean Startup Co. The Lean Startup movement brings together the brightest minds in Silicon Valley to share the best advice for entrepreneurs, from entrepreneurs. Pizza Hut was founded in 1958 by two brothers, Dan and Frank Carney, while they were still students at Wichita State University.

Wichita 60
Wichita Hawaii Cofounder Silicon Valley 60
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