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Dalhousie University Commencement Speech – 2017

Steve Blank

It gave us instantaneous communication to national audiences. Advertisers immediately figured out how to turn those engaged audiences into consumers. Today, China, Russia, North Korea and other countries have locked their citizens behind a great firewall. Readers of newspapers had new brains.

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Transcript of Sonic Branding and the New Rules of Marketing and PR

Duct Tape Marketing

All of those are ways that you can use Facebook to send a message to your audience. You know, you’ve got North Korea over here, and you’ve got the U.S. But you can also then boost that post, and that’s using the Facebook advertising program. John Jantsch: Mm-hmm (affirmative).

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