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Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Founders struggle with this question. Founders struggle with this question.

Customer 156
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It's a startup, not a spreadsheet

Startup Lessons Learned

Certainly venture-backed startups don’t have this luxury – every business plan has a model in it. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. No departments The Five Whys for Startups (for Harvard Business R.

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5 Things You Can Offer People When You Don’t Have Money

Austin Startup

I got my taxes done by a CPA while I helped him redo his website. If you can write business plans, or you’re good at pitching, or you can debug a product, then you have something to offer. I come from a background in graphic design, so many times I offer people new logos or social posts in exchange for something else.