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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept. Great post!

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team? Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167
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Lessons Learned: Refactoring yourself out of business

Startup Lessons Learned

Because, unless you are working in an extremely static environment, your product development team is learning and getting better all the time. Compounding is not a process that most people find intuitive, and thats as true in engineering as it is in finance, so it requires a lot of encouragement in the early days to stay the course.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. Good luck, engineering manager. It was painful for a lot of people.

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Fear is the mind-killer

Startup Lessons Learned

In the case of an entrepreneur pitching for finance, its the same fear that has them putting on a facade and not comfortable in what they do and dont know that will see them a long way off getting funded. Obviously they're not voicing their objections that way, but it isn't hard to read between the lines.

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The Lean Startup Book is here

Startup Lessons Learned

Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. Let me explain why.

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