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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development. The Lean Startup Intensive is tomorrow at Web 2.0. This is a common mistake.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Its a key lean startup concept. The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. For example, I recently created a customer validation exercise around the Lean Startup Workshop.

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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

It seems like one of the advantages of all the hue and cry out there in the public discussion is that you actually have to work to keep up the conversation – so we can control it somewhat simply by being quiet about certain aspects of things and not being PR hounds at a given point in time. link] JohnSharp Really great post. Great post!

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