YoungUpstarts
JULY 26, 2017
SaaS marketing is unlike other marketing. You are selling a software, which is constantly changing and evolving, to a specific audience, the B2B companies. Hence, it is critical to market it the right way. Direct marketing doesn’t work out often, so, to make the brand visible, you need other marketing efforts.
Occam's Razor
JANUARY 28, 2013
There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Songza demonstrates great use of technology, but not in an in your face look at how smart we are way. the reviews. Read their invitation to get you to write a review. Then some reviews (they float by). The suggestions engine they have.
alexpoole.info
AUGUST 14, 2012
In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer. Part 2 reviews the evidence for and against the legibility of serif and sans serif typefaces. However, Tinker commented that perceived legibility was due to a great extent to familiarity with the typeface.
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