Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Dean Kamen’s code name for the project was “Ginger.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Now, they disguise an email opt-in as “membership,” a framing that pads their email list and generates an incredible flow of data—every on-site action comes from logged-in users.
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