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Why We Shouldn’t Be In Love With Startups 

ReadWriteStart

Construction, utilities, transportation, retail, finance, insurance and real estate startups are industries that hit hardest on startups with an average failure rate among them of 40%. I have close friends in accounting and finance that have tapped into newer businesses and taken the ride with them as they have doubled and then doubled again.

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Why We Shouldn’t Be In Love With Startups 

ReadWriteStart

It’s one of the main reasons startup founders often shy away from reasonable SEO pricing models, opting instead for the riskier, cheap, outsourced route or the DIY approach —which are both fraught with their own perils. I have personally seen the impact of the startup funding gap as a recurring problem in both of my advisory businesses.

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.