Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
They have an obvious trade-off between a big “pop” (great media coverage and morale boost) versus more cash proceeds. Chris calls this the “at Pricing” multiple, and you should notice that is is much lower than the $VEEV multiple of 18X. The others are all B2B companies. How much “say” do the issuers have?
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