YoungUpstarts
DECEMBER 28, 2015
According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India.
Brandanew
JUNE 18, 2015
It’s also important to remember that these are usually lead-generation content types, so to find the ROI, just divide the total costs by the number of leads you generate. PR costs are also very regional so from Europe to India, there will be a large difference. Content Marketing Strategy/ Assessment.
Cracking the Code
OCTOBER 10, 2008
This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Yet many B2B companies don’t have a clue.
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