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Want to Know a Secret? Your Customers Do.

ConversionXL

Dean Kamen’s code name for the project was “Ginger.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. .

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Dean Kamen’s code name for the project was “Ginger.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. .

Customer 101
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

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