Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. David Hannah, Michael Parent, and Leyland Pitt catalog secrets by marketing value.
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