9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)
ConversionXL
APRIL 14, 2016
Be especially ruthless with products and product images: prioritize relevant visuals (namely, high-quality product images) over stuff that’s just “pretty” (e.g. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. How to Be Simple. people and places).
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