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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. You cut off your legs to try and run faster.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

For example, what types of value propositions work best, what words get your audience clicking on your PPC ads, etc. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. (Your customers change, after all.).

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