ConversionXL

APRIL 4, 2017

How to Master PPC Targeting and Choose the Right Ad Platform. Here are some resources if you’d like to learn more about SEO: Customer Acquisition Master Course (includes PPC). For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must. Image Source.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Individuals don’t make B2B buying decisions; groups do. They haven’t completed a form, joined a webinar, or requested a demo. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ]. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 30, 2021

Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. Generating awareness through PPC. They already know about your product, and now they’re evaluating whether it’s for them. Image source.

Customer 140

Customer Marketing Social Media CPA 140